Matilda the musical

AKA Scotland worked with the Edinburgh Playhouse to develop a bold on sale campaign for the Scottish premiere of Matilda the Musical. The strategy included an array of stunning, high quality large format digital out of home sites including the Edinburgh Arch and Transvision screens in Edinburgh and Glasgow. In addition to this, there was TV activity running on STV Central and STV Dundee alongside high impact, full page press adverts in both national and local press titles.


Matilda on the Edinburgh Arch