Matilda the musical

AKA Scotland have been working with the Edinburgh Playhouse to develop a bold on sale campaign for the Scottish premiere of Matilda the Musical. The strategy includes an array of stunning, high quality large format digital out of home sites including the Edinburgh Arch and Transvision screens in Edinburgh and Glasgow. In addition to this, there will be TV activity running on STV Central and STV Dundee alongside high impact, full page press adverts in both national and local press titles.

The Royal Shakespeare Company’s Matilda is playing at the Edinburgh Playhouse from the 2nd – 27th of April 2018.

Matilda on the Edinburgh Arch