AKA were delighted  to be working on the Paw Patrol Tour for the second year running. The Great Pirate Adventure visited 10 different Arena venues across the UK including the Edinburgh Playhouse and the Glasgow SEC.  Featuring Ryder and his team of pirate pups, the tour was set to be a PAW-some experience for all! AKA  created a multi-channel campaign targeting parents with younger children, using a mix of social media, video content distribution, TV, Radio and targeted Out Of Home activity to drive ticket sales.