Christmas Spectacular

AKA Scotland were engaged by Raymond Gubbay to develop a specialist marketing campaign for their Glasgow Christmas Concerts, performed in Royal Concert Hall in Glasgow. Raymond Gubbay sought to complement and extend the reach of their traditional media campaign with the addition of audience engagement strategies including competitions, database exchanges, ticket giveaways and promotions. The schedule delivered promotional opportunities that were split between titles and radio stations that reached a local, Scottish audience within easy, commutable distance of Glasgow and those read by a specific Glasgow-based audience looking for arts and cultural events in their home city.

Raymond Gubbay Christmas Concerts